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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Individualized hybrid models for conjoint analysis
Green, Paul E. - In: Management science : journal of the Institute for … 42 (1996) 6, pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
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A hybrid conjoint model for price-demand estimation
Green, Paul E. - In: European journal of operational research : EJOR 1 (1990), pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
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Research for marketing decisions
Green, Paul E.; Tull, Donald Stanley - 1966
Persistent link: https://www.econbiz.de/10000570597
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Experiments on the value of information in simulated marketing environments
Green, Paul E.; Robinson, Patrick J.; FitzRoy, Peter T. - 1967
Persistent link: https://www.econbiz.de/10000577839
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Planning and problem solving in marketing
Alderson, Wroe; Green, Paul E. - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000608375
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1975 - 3. ed.
Persistent link: https://www.econbiz.de/10014367411