pt. 1. Consumers' sovereignty -- pt. 2. Markets and consumer interaction -- pt. 3. Producers' rules -- pt. 4. Competitive forces -- pt. 5. Monopoly power -- pt. 6. Strategic agent interaction -- pt. 7. Input markets -- pt. 8. Risky world and intertemporal choices -- pt. 9. Missing markets.

This paper uses a theoretical model to analyze the interaction between general wine sales and enotourism since many wineries sell wine through wine tours as well as wine to non-tourists. We assume that consumers of wine tours, or enotourists, are wine connoisseurs whereas naive wine drinkers...