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Weijters, Bert; Geuens, Maggie; Schillewaert, Niels - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 44-53

Persistent link: https://www.econbiz.de/10003902480

The effect of rating scale format on response styles : the number of response categories and response category labels

Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010

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Response styles in marketing research : a means and covariance structures comparison of modes of data-collection

Weijters, Bert (contributor); … - 2005

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The diffusion and adoption of tools and techniques to aid new product development

Nijssen, E. J.; Frambach, Rudolf T.; Gupta, A. K. Sen - 1995

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The role of market research companies in the new product development process

Nijssen, E. J.; Frambach, Rudolf T.; Loon, Saskia A. C. van - 1996

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The influence of business strategy on market orientation and new product activity

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Using product bundling to facilitate the adoption process of radical innovations

Reinders, Machiel J.; Frambach, Rudolf T.; Schoormans, … - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1127-1140

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Pricing in the international takeoff of new products

Chandrasekaran, Deepa; Arts, Joep W. C.; Tellis, Gerard J. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10009779986

Pricing in the International Takeoff of New Products

Chandrasekaran, Deepa - 2013

This study focuses on the effect of two dimensions of price (relative price and price volatility) on the international takeoff of new products. The study examines these drivers of takeoff using a novel data set of bimonthly observations from 7 new consumer electronic products across each of 8...

Persistent link: https://www.econbiz.de/10013089863