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Innovationsförderung im Lichte der Prospect Theory
Löbler, Helge - 2000
Persistent link: https://www.econbiz.de/10001537130
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The impact of exchange rate changes on international pricing
Löbler, Helge - In: Operations research proceedings 1999 : selected papers …, (pp. 509-516). 2000
Persistent link: https://www.econbiz.de/10001481416
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Prospect Theorie und Innovationsförderung
Löbler, Helge - In: Strategie, Innovation und Internationalisierung : für …, (pp. 133-158). 2003
Persistent link: https://www.econbiz.de/10001784824
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Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge - In: Marketing theory 11 (2011) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
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Die Entstehung von Bedeutung im Kommunikationsprozess aus sozial konstruktionistischer Sicht
Löbler, Helge - In: Interactive Marketing im Web 2.0+ : Konzepte und …, (pp. 15-33). 2008
Persistent link: https://www.econbiz.de/10003762097
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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Successful innovation management : in search of a crisis?
Perlitz, Manfred - In: Business & the contemporary world 7 (1995) 3, pp. 91-105
Persistent link: https://www.econbiz.de/10001199415
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Das Innovationsverhalten in der mittelständischen Industrie : das Risk/Return Paradoxon
Perlitz, Manfred - 1989
Persistent link: https://www.econbiz.de/10000061937
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Theorizing about resource integration through service-dominant logic
Peters, Linda D.; Löbler, Helge; Brodie, Roderick J.; … - In: Marketing theory 14 (2014) 3, pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
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Successful innovation management : in search of a crisis?
Perlitz, Manfred; Löbler, Helge - In: Managing challenges in a globalized world : dedicated …, (pp. 205-228). 2008
Persistent link: https://www.econbiz.de/10003786056