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Postmodern consumer goals made easy!!!!
Thompson, Craig J. - In: The why of consumption : contemporary perspectives on …, (pp. 120-139). 2005
Persistent link: https://www.econbiz.de/10003932977
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Transaction cost theory : past, present and future
Rindfleisch, Aric - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 85-97
Persistent link: https://www.econbiz.de/10012296602
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Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.; Arnould, Eric; Giesler, Markus - In: Marketing theory 13 (2013) 2, pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
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Light selves : where (and what) are the politics in consumer culture theory?
Bettany, Shona; Coffin, Jack - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 593-607
Persistent link: https://www.econbiz.de/10014549823
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Apples, oranges, and self
Belk, Russell W. - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 569-578
Persistent link: https://www.econbiz.de/10014549839
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AI as a convivial tool
Rindfleisch, Aric; Kim, Myoung Hee; Lee, Erica Ji Hyun - In: Journal of macromarketing 44 (2024) 4, pp. 920-927
Persistent link: https://www.econbiz.de/10015166615
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Distributor sharing of strategic information with suppliers
Frazier, Gary L.; Maltz, Elliot; Antia, Kersi D.; … - In: Journal of marketing 73 (2009) 4, pp. 31-43
Persistent link: https://www.econbiz.de/10003860858