Panel survey data have been gaining importance in marketing. However, one challenge of estimating econometric models based on panel survey data is how to account for under reporting, that is, respondents do not report behavioral incidences which actually occur. Under reporting is especially...

Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members' behavior and behavioral interactions among household members. However, knowledge of such intra-household behavioral interaction enables marketers to target...