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The inventory and revenue management models most commonly taught in the operations management and industrial engineering disciplines typically assume that the demand for a product is easily estimated and is independent of competing products offered through the same channel. In this chapter, we...
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Although generous return policies have been shown to have marketing benefits, such as a higher willingness to pay and a higher purchase frequency, counterbalancing these benefits is an increased volume of consumer returns, which presents significant operational challenges for both retailers and...
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Using a major hotel chain's 16-month booking data, we empirically investigate the existence and extent of strategic customers in the context of standby upgrades, a popular program offering availability-based, discounted premium-room upgrades. Customers, in particular loyalty members, may become...
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