This paper develops a discrete-time, non-linear and time-variant model of opinion formation in a social network with global interactions to investigate the relationship between the final consensus belief and the set of agents' initial opinions. The model uses a novel and considerably intuitive...

This article suggests a modeling framework to investigate the optimal strategy followed by a monopolistic firm to manipulate the process of opinion formation in a social network. We consider a network which consists of the monopolist and a set of consumers who communicate to form their beliefs...