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Marketing Research in the Cour...
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Theory
Marktforschung
60
Theorie
28
Market research
23
Marketing
22
Conjoint analysis
19
Conjoint-Analyse
19
Vereinigte Staaten
19
Marketing management
17
Marketingmanagement
17
Marketing theory
16
Marketingtheorie
16
Verbraucher
11
Consumer behaviour
10
Multivariate Analyse
10
Paul E. Green
10
Werbung
10
Betriebswirtschaftliche Entscheidungen
9
International marketing
9
Konsumentenverhalten
9
Market segmentation
9
Multivariate analysis
9
Absatzpolitik
8
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8
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7
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7
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5
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28
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Green, Paul E.
21
Krieger, Abba M.
8
DeSarbo, Wayne S.
4
Wind, Yoram
4
Samuel-Cahn, Ester
3
Carroll, J.
2
Srinivasan, V.
2
Tull, Donald S.
2
Agarwal, Manoj Kumar
1
Alderson, Wroe
1
Carmone, Frank J.
1
Carroll, J. Douglas
1
FitzRoy, Peter T.
1
Frank, Ronald E.
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1
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Mahajan, Vijay
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Massy, William F.
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Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
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Fundamentals of marketing research ; Vol. 6
6
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
3
European journal of operational research : EJOR
2
Prentice-Hall international series in management
2
International series in quantitative marketing : ISQM
1
Journal of advertising research
1
Journal of the Royal Statistical Society
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
28
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1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
Saved in:
2
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
3
A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
Saved in:
4
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
5
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
6
On the robustness of multidimensional scaling techniques
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541511
Saved in:
7
Hybrid models for conjoint analysis : an expository review
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541525
Saved in:
8
Collapsed two-way contingency tables and the chi-square reduction principle
Gilula, Zvi
- In:
Journal of the Royal Statistical Society
51
(
1989
)
3
,
pp. 425-433
Persistent link: https://www.econbiz.de/10001070259
Saved in:
9
The noisy secretary problem and some results on extreme concomitant variables
Krieger, Abba M.
;
Samuel-Cahn, Ester
-
2012
Persistent link: https://www.econbiz.de/10009618173
Saved in:
10
Generalized bomber and fighter problems : offline optimal allocation of a discrete asset
Krieger, Abba M.
;
Samuel-Cahn, Ester
-
2012
Persistent link: https://www.econbiz.de/10009658772
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