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Segmented switchers and retailer pricing strategies
Kocas, Cenk
;
Bohlmann, Jonathan D.
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 124-142
Persistent link: https://www.econbiz.de/10003709047
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2
Incumbent inertia, innovativeness, and performance (dis)advantages : a demand-side learning perspective
Bohlmann, Jonathan D.
;
Stanko, Michael A.
;
Spanjol, Jelena
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014584110
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3
Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N.
- In:
Journal of business research : JBR
18
(
1989
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
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4
The relationship between market characteristics and promotional price elasticities
Bolton, Ruth N.
- In:
Marketing science
8
(
1989
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10001090750
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5
Socio-cognitive dynamics in a product market
Rosa, José Antonio
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001375751
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6
Absolute and proportional sensitivity in new product introduction decisions
Rosa, Jose Antonio
;
Qualls, William J.
;
Wooten, David P.
-
1993
Persistent link: https://www.econbiz.de/10000873586
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7
The effect of interactional fairness on the performance of cross-functional product development teams : a multilevel mediated model
Qiu, Tianjiao
;
Qualls, William J.
;
Bohlmann, Jonathan
; …
- In:
The journal of product innovation management : an …
26
(
2009
)
2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003811504
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8
Implications of market structure for elasticity structure
Russell, Gary J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 229-241
Persistent link: https://www.econbiz.de/10001054429
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9
Relationship marketing in mass markets
Bhattacharya, C. B.
;
Bolton, Ruth N.
- In:
Handbook of relationship marketing
,
(pp. 327-354)
.
2000
Persistent link: https://www.econbiz.de/10001559326
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10
Dimensions and determinants of retailer pricing strategy and tactics
Shankar, Venkatesh
;
Bolton, Ruth N.
-
1999
Persistent link: https://www.econbiz.de/10001412767
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