Advances in online technologies and bandwidth availability have opened new vistas for online distribution of digital goods. But potential benefits for consumers are juxtaposed against challenges for retailers of such goods. Here we investigate one type of digital experience good - music - whose...

Recent research indicates that context effects play an important role in accounting decision making, where information for a given decision task is evaluated differently depending on the nature of the prior contextual information (e.g., Tan and Jamal 2001; Bhattacharjee, et al 2007). While these...