Studies suggest a bias against the publication of null (p > .05) results. Instead of significance, we advocate reporting effect sizes and confidence intervals, and using replication studies. If statistical tests are used, power tests should accompany them

Replication is rare in marketing. Of 1,120 papers sampled from three major marketing journals, none were replications. Only 1.8% of the papers were extensions, and they consumed 1.1% of the journal space. On average, these extensions appeared seven years after the original study. The publication...

Editorial procedures in the social and biomedical sciences are said to promote studies that falsely reject the null hypothesis. This problem may also exist in major marketing journals. Of 692 papers using statistical significance tests sampled from the Journal of Marketing, Journal of Marketing...

Inhalt:Dienstleistungsnetzwerke als Analyseobjekt: Definition und Systematisierung Erfolgsmessung in Dienstleistungsnetzwerken Modelle zur direkten Erfolgsmessung Empirische Überprüfung Wesentliche Kennzeichen des Tertiären Sektors in Deutschland sind hohe Wachstumsraten und intensiver...