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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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Comment : advertising's domain and definition
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 351-352
Persistent link: https://www.econbiz.de/10011591607
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Moving forward by looking back : resurrected advertising topics as an impetus for investigative endeavor
Laczniak, Russell N.; Carlson, Les - In: Journal of advertising 51 (2022) 3, pp. 273-275
Persistent link: https://www.econbiz.de/10013362308