Showing 1 - 10 of 214
Persistent link: https://www.econbiz.de/10001740532
Sales takeoff is vitally important for the management of new products. Limited prior research on this phenomenon covers only the United States. This study addresses the following questions about takeoff in Europe: 1) Does takeoff occur as distinctly in other countries, as it does in the United...
Persistent link: https://www.econbiz.de/10014058111
Persistent link: https://www.econbiz.de/10003879093
Persistent link: https://www.econbiz.de/10010357456
Persistent link: https://www.econbiz.de/10001759029
Global strategic alliances have become a major research topic within all areas of management research. However, existing studies focus on performance rather than on partner search and selection; and even the research on partner selection does not analyze the situation of an "existing" global...
Persistent link: https://www.econbiz.de/10014084547
This paper examines the information-sharing behavior of firms in a distribution channel context. While information sharing among firms can occur in a horizontal (among competitors) or vertical (channel members) context, previous attempts at modeling information sharing has primarily been...
Persistent link: https://www.econbiz.de/10014027064
Persistent link: https://www.econbiz.de/10010344072
Persistent link: https://www.econbiz.de/10003708892
Persistent link: https://www.econbiz.de/10001008829