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ECONIS (ZBW)
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Testing new direct marketing offerings : the interplay of management judgment and statistical models
Morwitz, Vicki G.
;
Schmittlein, David C.
-
1997
Persistent link: https://www.econbiz.de/10000971886
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2
Generalizing the NBD model for customer purchases : what are the implications and is it worth the effort?
Morrison, Donald G.
- In:
Journal of business & economic statistics : JBES ; a …
6
(
1988
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10001054553
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3
Combining forecasts : operational adjustments to theoretically optimal rules
Schmittlein, David C.
- In:
Management science : journal of the Institute for …
36
(
1990
)
9
,
pp. 1044-1056
Persistent link: https://www.econbiz.de/10001096564
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4
Some characterizations of stockpiling behavior under uncertainty
Helsen, Kristiaan
- In:
Marketing letters : a journal of research in marketing
3
(
1992
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10001119621
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5
The median residual lifetime: a characterization theorem and an application
Schmittlein, David C.
;
Morrison, Donald G.
- In:
Operations research
29
(
1981
)
2
,
pp. 392-399
Persistent link: https://www.econbiz.de/10003635840
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