Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10010400509
Persistent link: https://www.econbiz.de/10010497091
Persistent link: https://www.econbiz.de/10012240037
Persistent link: https://www.econbiz.de/10011945798
Persistent link: https://www.econbiz.de/10012807280
Persistent link: https://www.econbiz.de/10014383702
Persistent link: https://www.econbiz.de/10010401320
Persistent link: https://www.econbiz.de/10011780892
In order to accomplish this research goal we designed and implemented four "pre-post" experiments among four different consumer samples, each sample being exposed to a certain type of brand negative publicity: employer quality negative publicity (58 subjects), product technical problems negative...
Persistent link: https://www.econbiz.de/10011657543
Persistent link: https://www.econbiz.de/10012425459