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Advances in mathematical programming and financial planning : a research annual
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A model for relating advertising media exposures to purchase incidence behavior patterns
Zufryden, Fred S.
- In:
Management science : journal of the Institute for …
33
(
1987
)
10
,
pp. 1253-1266
Persistent link: https://www.econbiz.de/10001057615
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Using conjoint analysis to predict trial and repeat-purchase patterns of new frequently purchased products
Zufryden, Fred S.
- In:
Decision sciences : DS
19
(
1988
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10001061778
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Planning for multinational firms using an intelligent network modeling system
McBride, Richard D.
;
O'Leary, Daniel E.
- In:
Advances in mathematical programming and financial …
5
(
1999
),
pp. 133-146
Persistent link: https://www.econbiz.de/10001438995
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