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Forecasting new product trial in a controlled test market environment

Fader, Peter; Hardie, Bruce G. S.; Zeithammer, Robert - In: Journal of forecasting 22 (2003) 5, pp. 391-410

Persistent link: https://www.econbiz.de/10001781690

Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity

Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 29 (2010) 1, pp. 85-93

Persistent link: https://www.econbiz.de/10003973175

New perspectives on customer "death" using a generalization of the Pareto/NBD model

Jerath, Kinshuk; Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 30 (2011) 5, pp. 866-880

Persistent link: https://www.econbiz.de/10009384009

Simple probability models for computing CLV and CE

Fader, Peter; Hardie, Bruce G. S. - In: Handbook of research on customer equity in marketing, (pp. 77-100). 2015

Persistent link: https://www.econbiz.de/10010483499

Probability models for customer-base analysis

Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69

Persistent link: https://www.econbiz.de/10003833060

Counting Your Customers the Easy Way : An Alternative to the Pareto/Nbd Model

Fader, Peter; Hardie, Bruce; Lee, Ka Lok - 2012

Today's managers are very interested in predicting the future purchasing patterns of their customers, which can then serve as an input into lifetime value calculations. Among the models that provide such capabilities, the Pareto/NBD Counting Your Customers framework proposed by Schmittlein,...

Persistent link: https://www.econbiz.de/10014070186