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Persistent link: https://www.econbiz.de/10003730184

UTA methods

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Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The...

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Intelligent support systems for marketing decisions

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Improving the non-compensatory trace-clustering decision process

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Persistent link: https://www.econbiz.de/10013473125