Considering restrictions on alcohol advertising, public policy-makers around the world cite a set of studies conducted by alcohol and addiction researchers on the effects of alcohol advertising on alcohol consumption. These studies suggest that advertising is a cause of increased alcohol...

Business researchers have begun to pay attention to how an individual's share ownership in a publicly-listed company may influence his/her repeat patronage towards the company's products and services. This article investigates the influence of share ownership on repeat patronage, in conjunction...

Behavioral finance researchers are increasingly interested in the relationship between people's perceptions of companies' products, on one hand, and their decisions to invest in companies' stocks, on the other. The purpose of this article is to examine the influence that individuals' evaluations...

Purpose: Individuals' consumption psychology and investment psychology have been traditionally viewed as rather separate realms. However, researchers have recently begun to imply that an individual's stock ownership in a company may positively influence his/her brand loyalty towards the company....

A well-documented behavioral pattern in consumer financial decision-making is the disposition effect, which refers to the tendency to sell winning investments too early, while holding on to losing investments too long. This bias has negative wealth consequences, because typically, individuals'...