Advances in predictive technology such as artificial intelligence have enabled firms to advertise to consumers with personalized product recommendations. This paper builds a monopoly model to study the profitability of deploying such personalized product ads versus generic brand ads at different...

This paper examines frequency loyalty programs in an asymmetric duopoly market where one firm has more service locations than the other. We have analyzed the empirical data from a quasi-field experiment in a duopoly gasoline market where the larger firm initially started a full-scale loyalty...

Gray markets are unauthorized channels of distribution for a supplier’s authentic products. We study a distribution channel that consists of a supplier who offers all-unit quantity discounts for batch orders to enjoy cost savings, and a reseller who may divert some goods to the gray markets....