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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
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ECONIS (ZBW)
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Value-based pricing in competitive situations with the help of multi-product price response maps
Dost, Florian
;
Geiger, Ingmar
- In:
Journal of business research : JBR
76
(
2017
),
pp. 219-236
Persistent link: https://www.econbiz.de/10011713628
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2
Is the buyer really king? : a meta-analysis of the buyer advantage in sales negotiation
Geiger, Ingmar
;
Salmen, Andreas
;
Zerres, Alfred
- In:
Industrial marketing management : the international …
123
(
2024
),
pp. 372-385
Persistent link: https://www.econbiz.de/10015168507
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3
Effizienzorientierte Technologiebewertung mit Hilfe der Data Envelopment Analysis (DEA)
Backhaus, Klaus
;
Geiger, Ingmar
;
Wilken, Robert
- In:
Technologiemanagement & Marketing : Herausforderungen …
,
(pp. 289-306)
.
2005
Persistent link: https://www.econbiz.de/10003203705
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