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Sampling, discounts or pay-what-you-want : two field experiments

Kim, Ju-Young; Natter, Martin; Spann, Martin - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 327-334

Persistent link: https://www.econbiz.de/10010427984

Sampling, Discounts or Pay-What-You-Want : Two Field Experiments

Kim, Ju-Young - 2014

Free sampling and price discounts are important, popular promotional tools used to attract new customers by reducing their risk of trial. The authors investigate pay-what-you-want (PWYW) as an alternative promotional tool to free sampling and price discounts in two field experiments. The authors...

Persistent link: https://www.econbiz.de/10013054986

Innovationen im Pricing

Kim, Ju-Young - 2010

Persistent link: https://www.econbiz.de/10003965282

Virtuelle Börsen als Instrument zur Marktforschung

Spann, Martin - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001717267

Analyse des Gebotsverhaltens im Reverse Pricing

Spann, Martin - In: Pricing-Forschung in Deutschland, (pp. 199-212). 2005

Persistent link: https://www.econbiz.de/10003272521

A multilayer perceptron for clustering

Hruschka, Harald; Natter, Martin - In: Mathematische Methoden der Wirtschaftswissenschaften : …, (pp. 76-84). 1999

Persistent link: https://www.econbiz.de/10001423413

Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle

Hruschka, Harald - 1992

Persistent link: https://www.econbiz.de/10000873622

Profit impacts of aggressive and cooperative pricing strategies

Natter, Martin; Hruschka, Harald - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 71-83). 1996

Persistent link: https://www.econbiz.de/10001319636

Specification and estimation of nonlinear models with dynamic reference prices

Hruschka, Harald; Natter, Martin - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 45-54). 1996

Persistent link: https://www.econbiz.de/10001319638

Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke

Hruschka, Harald; Natter, Martin - In: Marketing : ZFP ; journal of research and management 17 (1995) 4, pp. 249-254

Persistent link: https://www.econbiz.de/10001192583

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