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Franses, Philip Hans - 2006

support decisions in marketing. Due to the sometimes specific nature of variables in marketing, the discipline uses …

Persistent link: https://www.econbiz.de/10014023688

Marketing and management of innovations in public governance as core determinants of trust

Vysochyna, Alina; Semenov, Volodymyr; Kyrychenko, Kostiantyn - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 204-212

Persistent link: https://www.econbiz.de/10013161865

Modelling the effects of promotion expenditures on sales of pharmaceuticals

Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399

Persistent link: https://www.econbiz.de/10010345405

Competing for attention in social communication markets

Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320

Persistent link: https://www.econbiz.de/10011539518

On the strategic use of attention grabbers

Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155

When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...

Persistent link: https://www.econbiz.de/10011695060

MOOCs to university : a consumer goal and marketing perspective

Howarth, Jason; D'Alessandro, Steven; Johnson, Lester W.; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 144-158

Persistent link: https://www.econbiz.de/10011706684

The state of art of resource-based theory in marketing research

Della Corte, Valentina; D'Andrea, Chiara; Del Gaudio, … - In: The marketing review 17 (2017) 3, pp. 283-306

Persistent link: https://www.econbiz.de/10011853806

Understanding prices at art auctions : a conceptual framework for the auction price mechanism

Noll, Laura - 2022

ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …

Persistent link: https://www.econbiz.de/10013450820

The role of international marketing channels in economic development: A structural analysis of the effects of exporting and importing on economic level and basic needs.

Mullen, Michael R. - The University of North Carolina at Chapel Hill

International marketing is growing in volume and importance for firms. Consequently, the impact of international … marketing on society has also taken on additional importance. Distribution through international marketing channels, often … referred to as exporting and importing, is the most frequently researched aspect of international marketing. Many marketing …

Persistent link: https://www.econbiz.de/10009431626

Toward a theory of marketing strategy

Udell, Jan G. - In: European Journal of Marketing 2 (1968) 4, pp. 298-303

Reveals that, in marketing strategy, non‐price aspects are more important to the manufacturer than pricing. Examines …

Persistent link: https://www.econbiz.de/10014725417