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Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara; Leisch, Friedrich - In: International journal of market research : JMRS ; the … 56 (2014) 2, pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich - In: Journal of business research : JBR 69 (2016) 2, pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
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Identifying superfluous survey items
Brosnan, Kylie; Grün, Bettina; Dolnicar, Sara - In: Journal of retailing and consumer services 43 (2018), pp. 39-45
Persistent link: https://www.econbiz.de/10011883134
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How to avoid random market segmentation solutions
Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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Response style corrected market segmentation for ordinal data
Grün, Bettina; Dolnicar, Sara - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
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A sharing-based approach to enticing tourists to behave more environmentally friendly
Dolnicar, Sara; Knezevic Cvelbar, Ljubica; Grün, Bettina - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10011982319