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Motivation theory applicability : a mental model
Warren, Homer; Burns, David J. - In: Journal of the Academy of Business Education : JABE 5 (2004) 3, pp. 85-96
Persistent link: https://www.econbiz.de/10003869293
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A mental model for teaching strategic marketing management
Warren, Homer B.; Burns, David J. - In: Global perspectives on contemporary marketing education, (pp. 65-76). 2016
Persistent link: https://www.econbiz.de/10011483058
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Consumer warfare : implications for marketing strategy
Burns, David J.; Warren, Homer B. - In: Journal of business strategy 29 (2008) 6, pp. 44-52
Persistent link: https://www.econbiz.de/10003799133