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A dynamic choice map approach to modeling attribute-level varied behavior among stockkeeping units
Inman, J. Jeffrey; Park, Joonwook; Sinha, Ashish - In: Journal of marketing research : JMR 45 (2008) 1, pp. 94-103
Persistent link: https://www.econbiz.de/10003696872
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A meta-analysis of extremeness aversion
Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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Toward a theory of marketing law transgressions
Gazley, Aaron; Sinha, Ashish; Rod, Michel - In: Journal of business research : JBR 69 (2016) 2, pp. 476-483
Persistent link: https://www.econbiz.de/10011435935