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Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

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Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung

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Model-based development and testing of advertising messages : a comparative

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Explaining choice option attractiveness by beliefs elicited by the laddering method

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Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints : a dual processing perspective

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Explaining Choice Option Attractiveness by Beliefs Elicited by the Laddering Method

Grunert, Klaus G.; Bech-Larsen, Tino - 2007

It is a common approach to explain choice option attractiveness by beliefs about the choice option. The means-end chain model is used to distinguish between various types of beliefs, depending on whether the belief links the choice option to attributes, consequences, or values related to the...

Persistent link: https://www.econbiz.de/10014026011