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ECONIS (ZBW)
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A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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2
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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3
Macroeconomic implications of virtual shopping : a theoretical approach
Yetkiner, İbrahim Hakan
(
contributor
); …
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001711010
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4
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
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5
Econometric analysis of the market share attraction model
Fok, Dennis
;
Franses, Philip Hans
;
Paap, Richard
-
2001
Persistent link: https://www.econbiz.de/10001600632
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6
Incorporating responsiveness to marketing efforts when modeling brand choice
Fok, Dennis
;
Franses, Philip Hans
;
Paap, Richard
-
2001
Persistent link: https://www.econbiz.de/10001612168
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7
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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8
Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001783902
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9
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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10
Econometric analysis of the market share attraction model
Fok, Dennis
;
Franses, Hans
;
Paap, Richard
- In:
Econometric models in marketing
,
(pp. 223-256)
.
2002
Persistent link: https://www.econbiz.de/10001657523
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