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ECONIS (ZBW)
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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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2
Utilitarian motivations in online consumption : dimensional structure and scales
Martínez-López, Francisco J.
;
Pla-García, Cintia
; …
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011348323
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3
Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
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4
A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
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5
Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language
Lee, Nick
;
Cadogan, John W.
;
Chamberlain, Laura
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010378844
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6
Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.
;
Preacher, Kristopher J.
;
Lee, Nick
; …
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451
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7
Organizational cognitive neuroscience
Senior, Carl
;
Lee, Nick
;
Butler, Michael
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
3
,
pp. 804-815
Persistent link: https://www.econbiz.de/10009160349
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8
Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sintonen, Sanna
;
Tarkiainen, Anssi
;
Cadogan, John W.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 454-482
Persistent link: https://www.econbiz.de/10011487062
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9
Trends in optimization models of sales force management
Albers, Sönke
;
Raman, Kalyan
;
Lee, Nick
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011415994
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10
A role for endogenous brain states in organizational research : moving toward a dynamic view of cognitive processes
Braeutigam, Sven
;
Lee, Nick
;
Senior, Carl
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 332-353
Persistent link: https://www.econbiz.de/10012005413
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