Showing 1 - 10 of 13,830
Persistent link: https://www.econbiz.de/10014227166
Persistent link: https://www.econbiz.de/10003389344
Consumers use warmth and competence, two fundamental dimensions that govern social judgments of people, to form perceptions of firms. Three experiments showed that consumers perceive non-profits as being warmer than for-profits, but as less competent. Further, consumers are less willing to buy a...
Persistent link: https://www.econbiz.de/10013039169
Persistent link: https://www.econbiz.de/10009785368
Persistent link: https://www.econbiz.de/10009159262
The Klein-Leffler model explains how the benefit of future reputation can induce firms to produce high quality experience goods, either in a monopoly or an industry with competing firms. We show that reputation can be leveraged across products, but only by a firm with a monopoly on at least one...
Persistent link: https://www.econbiz.de/10013066802
Persistent link: https://www.econbiz.de/10000869344
In a framework or repeated-purchase experience goods with seller s moralhazard and imperfect monitoring, umbrella branding may improve the terms of the implicit contract between seller and buyers, whereby the seller invests in quality and buyers pay a high price. The benefits from umbrella...
Persistent link: https://www.econbiz.de/10012769239
Persistent link: https://www.econbiz.de/10013465871
This preliminary note investigates perception bias: To what extent do individual opinions confound reality? We estimate … smartphone ownership, bootstrapped quantile regression models show that perception bias is associated with age …
Persistent link: https://www.econbiz.de/10012288913