Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneur- ship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal...

The resource-based view of the firm is used to develop a causal model for export strategy and performance.After a discussion of the evolution of export research and the resource-based view of the firm, the conceptual model is presented.A number of hypotheses are suggested by the model,...