This paper presents a method to forecast the sales path of an improved version of a high technology product defined in terms of its price path and multiattribute product specification. The approach is potentially useful to managers to answer what if questions on the effects of alternative price...

This paper presents an approach to forecast the sales path of an improved version of a high technology product defined in terms of its price and multiattribute product specification. The approach is potentially useful to managers to answer what-if questions regarding the profitability (e.g., net...