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A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999
Persistent link: https://www.econbiz.de/10001425122
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
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An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay; Rao, Vithala R.; Srivastava, Rajendra … - 1993
Persistent link: https://www.econbiz.de/10000883450
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Determining the going market value of a business in an emerging information technology industry : the case of the cellular communications industry
Kim, Namwoon - In: Technological forecasting & social change : an … 49 (1995) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10001187900
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Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay - In: Technological forecasting & social change : an … 45 (1994) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
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A balance model for evaluating firms for acquisition
Rao, Vithala R. - In: Management science : journal of the Institute for … 37 (1991) 3, pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
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Pricing and diffusion of primary and contingent products
Mahajan, Vijay - In: Technological forecasting & social change : an … 39 (1991) 3, pp. 291-307
Persistent link: https://www.econbiz.de/10001107875
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New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay - In: Journal of marketing 54 (1990) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
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Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay - In: Technological forecasting & social change : an … 51 (1996) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
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The adoption of the M-form organizational structure : a test of imitation hypothesis
Mahajan, Vijay - In: Management science : journal of the Institute for … 34 (1988) 10, pp. 1188-1201
Persistent link: https://www.econbiz.de/10001060070