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When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920

Persistent link: https://www.econbiz.de/10010379207

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349

Persistent link: https://www.econbiz.de/10010530596

The new logic in building isomorphic theory of management decision realities

Woodside, Arch G.; Ko, Eunju; Huan, Tzung-cheng - In: Management decision : MD 50 (2012) 5, pp. 765-777

Persistent link: https://www.econbiz.de/10009574538

Pay-what-you-want for high-value priced services : differences between potential, new, and repeat customers

Stangl, Brigitte; Kastner, Margit; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 168-174

Persistent link: https://www.econbiz.de/10011675602

A critical assessment of the partial leverage adjustment model : target-overshooting behavior

Choi, Heejung; Lee, Eun Jung; Suh, Jungwon - In: Research in international business and finance 71 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015062159

Achieving requisite variety in modeling firms' strategy heterogeneities : explaining paradoxical firm-market performances

Nagy, Gábor; Megehee, Carol M.; Woodside, Arch G.; … - In: Industrial marketing management : the international … 65 (2017), pp. 100-128

Persistent link: https://www.econbiz.de/10011774981

Applying complexity theory : a primer for identifying and modeling firm anomalies

Woodside, Arch G.; Nagy, Gábor; Megehee, Carol M. - In: Journal of innovation & knowledge : JIK 3 (2018) 1, pp. 9-25

This essay elaborates on the usefulness of embracing complexity theory, modeling outcomes rather than directionality, and modeling complex rather than simple outcomes in strategic management. Complexity theory includes the tenet that most antecedent conditions are neither sufficient nor...

Persistent link: https://www.econbiz.de/10011847213

The new logic in building isomorphic theory of management decision realities

Woodside, Arch G.; Ko, Eunju; Huan, Tzung‐Cheng (T.C.) - In: Management Decision 50 (2012) 5, pp. 765-777

Purpose – This article aims to describe ethnographic theory and research that maintains the integrity of the individual case while generalizing to multiple cases in research on management decisions. The study aims to provoke and prod management decision researchers to employ ethnographic...

Persistent link: https://www.econbiz.de/10014933251