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Time window as a self-control denominator : shorter windows shift preference toward virtues and longer windows toward vices
Siddiqui, Rafay A.; May, Frank; Monga, Ashwani - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 932-949
Persistent link: https://www.econbiz.de/10011770797
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Eliciting time versus money : time scarcity underlies asymmetric wage rates
Monga, Ashwani; May, Frank; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 833-852
Persistent link: https://www.econbiz.de/10011780583
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Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Saini, Ritesh; Rao, Raghunath Singh; Monga, Ashwani - In: Journal of marketing 74 (2010) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10003940511