Leisure activities are considered here as a subset of consumption, and we are interested in the relationship between gender schema and leisure activities. In order to test rival predictions about gender schema, sex-typing of leisure activities is related to two individual difference measures:...

How do online shoppers use their electronic shopping carts (e-carts)? Further, why would n online consumer be motivated to place an item in their electronic (e-cart), only to abandon it? Ecart abandonment refers to “consumers' placement of item(s) in their online shopping cart without making a...

We seek to advance understanding of consumers' resistance manifest in the Valentine's Day market. Our objectives include: to introduce a definition of 'market resistance', to understand and explain consumer experiences that are associated with resistance to a market and its related events, to...