A recurring issue in the discourse about choice modelling is the role of consideration sets. Many scholars have proposed that consumers will follow a twostage decision process. This paper argues that in spatial choice contexts the role of the consideration set may largely depend on the decision...

Unit pricing refers to the display of an item's price per unit measure (e.g., per ounce). The present study experimentally investigates how the presence of unit price information affects consumers' grocery purchase decisions and shopping task perceptions in the common situation where prepackaged...