The authors develop a dynamic approach to measuring the evolution of comparative brand premium, an important component of brand equity. A comparative brand premium is defined as the pairwise price difference between two products being identical in every respect but brand. The model is based on...

New and old products differ in two respects: quality and newness. Whereas a higher quality of a new product always benefits consumers, the newness itself benefits some consumers, but not others, and for some, it is even a disadvantage. We capture these features in a Hotelling model of Over-...

Industries necessarily differ with respect to their type of geographical concentration. When some industries are overrepresented in urban areas (urban concentration), then some other industries must be overrepresented in rural areas (rural concentration). Unfortunately, the existing measures of...