This study jointly examines agents’ time dependence—period effects within instantaneous utility—and time preference—behavior on discounting future utility. The study considers the start- and end-of-period effects for time dependence and exponential and hyperbolic discounting for time...

This article introduces a newly discovered property of discrete-choice models, which I call the Invariant Proportion of Substitution (IPS). Like the Independence from Irrelevant Alternatives (IIA) property, IPS implies individual behavior that is counterintuitive in the context of choice among...

In the past decade, we have seen a certain convergence between politics and marketing, in sometimes unexpected ways. Political campaigns now routinely use marketing tools to persuade voters. Brands, on the other hand, are engaging with increasing likelihood with explicitly-political movements of...

Marketers frequently need to estimate the size of their markets - both for existing products so that sales forecasts can be developed, and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales forecast using a market...