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Price control and advertising in franchising chains
Ater, Itai; Rigbi, Oren - In: Strategic management journal 36 (2015) 1, pp. 148-158
Persistent link: https://www.econbiz.de/10010500780
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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Pubblicità e teorie economiche
Gianfreda, Giuseppina - 1995
Persistent link: https://www.econbiz.de/10000978765
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Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger - 2001
Persistent link: https://www.econbiz.de/10001618752
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Massenmedien, Werbung und Märkte : eine wirtschaftstheoretische Analyse
Pethig, Rüdiger - 2003
Persistent link: https://www.econbiz.de/10001774753
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Modeling market shake-ups using time series data : an application to the advertising market of the Netherlands
Kornelis, Marcel - 2002
Persistent link: https://www.econbiz.de/10001697832
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Issues in the economics of advertising
Simon, Julian Lincoln - 1970
Persistent link: https://www.econbiz.de/10000053281
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter (ed.); Rengelshausen, Oliver (contributor) - 1997
Persistent link: https://www.econbiz.de/10000598191