Similar Search Results

The economics of podcasting

Kammer, Aske; Spejlborg Sejersen, Thomas - In: De Gruyter handbook of media economics, (pp. 389-400). 2024

Persistent link: https://www.econbiz.de/10014539012

Management and economics of communication

Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020

Persistent link: https://www.econbiz.de/10011791795

Innovation research in media management and economics : an integrative framework

Dogruel, Leyla - In: Journal of media business studies 12 (2015) 3/4, pp. 153-167

Persistent link: https://www.econbiz.de/10011611029

Industry organization, media management and media economics

Rohn, Ulrike - In: A research agenda for media economics, (pp. 144-158). 2019

Persistent link: https://www.econbiz.de/10012242714

Media management : strategy, business models and case studies

Wirtz, Bernd W. - 2020 - Second edition

Persistent link: https://www.econbiz.de/10012250280

Media Management : Strategy, Business Models and Case Studies

Wirtz, Bernd W. - 2020 - 2nd ed. 2020.

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market --...

Persistent link: https://www.econbiz.de/10012399749

Handbook of Media and Communication Economics : A European Perspective

Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2024

Advertising Decline as a Media-Economic Factor: From Two-Sided Markets to Datafication in Journalism -- Book/Book Groups -- Changing Use of Audiovisual Media -- Classical Political Economy -- Commercial Audience Market Research -- Controlling in media companies -- Corporate Social Responsibility...

Persistent link: https://www.econbiz.de/10015084830

Handbuch Medienökonomie

Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020

Persistent link: https://www.econbiz.de/10011438165

It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay

Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128

Persistent link: https://www.econbiz.de/10011435875

Mediensystem, Zeitung, Zeitschrift, Anzeigenblatt

Heinrich, Jürgen - 2001 - 2., überarb. und aktualisierte Aufl.

Persistent link: https://www.econbiz.de/10001510960