The multibillion-dollar online advertising industry continues to debate whether to use the CPC (cost per click) or CPA (cost per action) pricing model as an industry standard. This article applies the economic framework of incentive contracts to study how these pricing models can lead to risk...

Should a monopolistic vendor adopt the selling model or the leasing model for information goods or services? We study this question in the context of consumer valuation depreciation. Using a two-period game-theoretic model, we consider two types of consumer-side valuation depreciation for...

On-demand service platforms face a challenging problem of forecasting a large collection of high-frequency regional demand data streams that exhibit instabilities. This paper develops a novel forecast framework that is fast and scalable, and automatically assesses changing environments without...