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Theory
Consumer behaviour
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Lehmann, Donald R.
18
Gupta, Sunil
3
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3
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2
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2
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1
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ECONIS (ZBW)
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1
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
;
Lehmann, Donald R.
;
Sultan, …
-
1989
Persistent link: https://www.econbiz.de/10000777914
Saved in:
2
From decision support to decision automation : a 2020 vision
Bucklin, Randolph E.
;
Lehmann, Donald R.
;
Little, John D.
-
1998
Persistent link: https://www.econbiz.de/10000997625
Saved in:
3
The role of expectations in the adoption of innovative consumer durables : some preliminary evidence
Holak, Susan L.
- In:
Journal of retailing
63
(
1987
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10001044584
Saved in:
4
Combining related and sparse data in linear regression models
Vanhonacker, Wilfried R.
- In:
Journal of business & economic statistics : JBES ; a …
8
(
1990
)
3
,
pp. 327-335
Persistent link: https://www.econbiz.de/10001089540
Saved in:
5
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
Saved in:
6
The primacy of the idea itself as a predictor of new product success
Goldenberg, Jacob
;
Lehmann, Donald R.
;
Mazursky, David
-
1999
Persistent link: https://www.econbiz.de/10001412782
Saved in:
7
Marketing research
Lehmann, Donald R.
;
Gupta, Sunil
;
Steckel, Joel H.
-
1998
Persistent link: https://www.econbiz.de/10000645474
Saved in:
8
Reflections on the futures of marketing : practice and education
Lehmann, Donald R.
(
ed.
);
Jocz, Katherine E.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000646730
Saved in:
9
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan
;
Labrecque, Lauren I.
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Saved in:
10
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
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