This research builds on the motivational aspects of identity salience, finding that social identities direct the allocation of attention in identity syntonic ways. Drawing from identity-based motivation (Oyserman, 2009; Reed, et al., 2012) we suggest individuals use attention to enhance...

This research sheds insight on the psychological impact of mixed emotions on attitudes. In three experiments, we show that persuasion appeals that highlight conflicting emotions (e.g. both happiness and sadness) lead to less favorable attitudes for individuals with a lower propensity to accept...