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We analyze mixed bundling in two-sided markets where installed base effects are present and find that the pricing structure deviates from traditional bundling as well as the standard two-sided markets literature - we determine prices on both sides fall with bundling. Mixed bundling acts as a...
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We study the impact of streaming strategies on total revenues for movies. Using panel data from 2013-2021 on US box office ticket sales, transactional video on demand (TVOD) rentals, digital sales, DVD/Blu-ray sales and rentals, as well as streaming video on-demand (SVOD) availability...
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