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When and how should retailers rationalize the size and duration of price discounts?

Weathers, Danny; Swain, Scott D.; Makienko, Igor - In: Journal of business research : JBR 68 (2015) 12, pp. 2610-2618

Persistent link: https://www.econbiz.de/10011399623

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011878689

Threshold discounts comparison : all-unit or incremental?

Thunyarat Amornpetchkul - In: Journal of revenue and pricing management 16 (2017) 3, pp. 265-294

Persistent link: https://www.econbiz.de/10011912823

Convincing early adopters : price signals and information transmission

Figueroa, Nicolás; Guadalupi, Carla - 2017

Persistent link: https://www.econbiz.de/10011800913

Hidden price promotions : could retailer price promotions backfire?

Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013209547

The setting of retail prices in a customer market

McDonald, Ian Martin - 1988

Persistent link: https://www.econbiz.de/10000835471

Consumer information and minimum retail prices

Bittlingmayer, George - 1987

Persistent link: https://www.econbiz.de/10000762122

Retail pricing of ATM network services

McAndrews, James Joseph - 1996 - Rev

Persistent link: https://www.econbiz.de/10000938873

Der Einfluss von Einkaufsstättenschemata und inneren Bildern auf die Entstehung von Preisimages außerhalb des Point-of-Sale

Germelmann, Claas Christian - 2001

Persistent link: https://www.econbiz.de/10001631321

The Role of Strategic Pricing by Retailers in the Success of Store Brands

Sudhir, K.; Meza, Sergio - 2004

A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing...

Persistent link: https://www.econbiz.de/10014029166