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Theory
Marktforschung
79
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74
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65
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56
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50
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43
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36
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25
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18
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Marketingmanagement
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Naresh K. Malhotra
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Singapore
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Malhotra, Naresh K.
37
Xiao, Ping
6
Chiang, Jeongwen
4
Peterson, Mark A.
4
Birks, David F.
3
Wirtz, Jochen
3
Agarwal, James
2
Chen, Xinlei
2
Chen, Yuxin
2
Kim, Sung S.
2
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2
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2
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SAGE library in marketing
7
Review of marketing research
6
Fundamentals of marketing research ; Vol. 1
3
Fundamentals of marketing research ; Vol. 4
2
Fundamentals of marketing research ; Vol. 6
2
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
2
Review of Marketing Research Ser.
2
Best practices in international marketing
1
Emerald insight
1
Handbook of pricing research in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Journal of service research : JSR
1
Legends in consumer behavior
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing in and for a sustainable society
1
Organizational research methods : ORM
1
Pearson always learning
1
Review of marketing research : Vol. 1
1
Review of marketing research : Vol. 2
1
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1
Winning in service markets series
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ECONIS (ZBW)
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1
The effects of a government’s subsidy program : accessibility beyond affordability
Xiao, Ping
;
Xiao, Ruli
;
Liang, Yitian
;
Chen, Xinlei
;
Lu, Wei
- In:
Management science : journal of the Institute for …
66
(
2020
)
7
,
pp. 3211-3233
Persistent link: https://www.econbiz.de/10012268687
Saved in:
2
Violation behavior in vertical restraint : empirical analyses in the case of retail price maintenance
Xiao, Ping
;
Chen, Xinlei
;
Chen, Yuxin
;
Lu, Wei
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 953-973
Persistent link: https://www.econbiz.de/10013191816
Saved in:
3
Discrete continuous choice and purchase decision econometric models for consumer demand
Chiang, Jeongwen
-
1988
Persistent link: https://www.econbiz.de/10000789341
Saved in:
4
Dyad calling behavior : asymmetric power and tie strength dynamics
Shi, Mengze
;
Yang, Botao
;
Chiang, Jeongwen
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 63-79
Persistent link: https://www.econbiz.de/10011873136
Saved in:
5
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
6
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
-
2010
Persistent link: https://www.econbiz.de/10009516195
Saved in:
7
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541592
Saved in:
8
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
9
Country segmentation based on objective quality-of-life measures
Peterson, Mark A.
;
Malhotra, Naresh K.
- In:
Best practices in international marketing
,
(pp. 141-159)
.
2002
Persistent link: https://www.econbiz.de/10001680887
Saved in:
10
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
-
2012
-
4. [European] ed.
Persistent link: https://www.econbiz.de/10009570771
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