The notion of conspicuous consumption (Veblen 1899) suggests that consumers spend lavishly on goods to that symbolize status and visibly communicate wealth and status to others. Analysis of multiple product categories, however, indicates an inverted-U relationship between price and the presence...

The value and importance of creativity has been well established in the business world. The effective fostering of creativity, however, remains a somewhat elusive goal for most organizations. Using the context of product design, we examine three factors that are likely to have an important...

This article examines perceptions of low-income consumers receiving government assistance and the choices they make, showing that this group is viewed differently than those with more resources, even when making identical choices. A series of five experiments reveal that ethical purchases...