Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The buffer effect : the role o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Theorie
70
Consumer behaviour
62
Konsumentenverhalten
60
Market research
26
Marktforschung
26
Marketing
23
Estimation theory
22
Schätztheorie
22
Experiment
16
Bayesian inference
14
Bayes-Statistik
13
Brand
13
Brand management
13
Conjoint analysis
13
Conjoint-Analyse
13
Markenartikel
13
Markenführung
13
Decision
12
Entscheidung
12
Marktsegmentierung
11
Perception
11
Wahrnehmung
11
Advertising effects
10
Market segmentation
10
Marketing management
10
Marketingmanagement
10
Werbewirkung
10
Netherlands
9
Niederlande
9
Visual perception
8
Visuelle Wahrnehmung
8
Cluster analysis
7
Clusteranalyse
7
Emotion
7
Multivariate Analyse
7
Multivariate analysis
7
Befragung
6
Factor analysis
6
Faktorenanalyse
6
more ...
less ...
Online availability
All
Free
20
Undetermined
5
Type of publication
All
Book / Working Paper
49
Article
21
Type of publication (narrower categories)
All
Arbeitspapier
26
Working Paper
26
Graue Literatur
25
Non-commercial literature
25
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
4
Book section
4
Bibliografie
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
70
Author
All
Wedel, Michel
59
Kamakura, Wagner A.
15
Pieters, Rik
15
DeSarbo, Wayne
11
Bijmolt, Tammo H. A.
6
DeSarbo, Wayne S.
5
Haaijer, Rinus
5
Hofstede, Frenkel ter
4
Zeelenberg, Marcel
3
Agrawal, Jagdish
2
Bockenholt, Ulf
2
Lans, Ralf van der
2
Leeflang, Peter
2
Lenk, Peter
2
Sándor, Zsolt
2
Vriens, Marco
2
Adiguzel, Feray
1
Ansari, Asim
1
Arora, Neeraj
1
Bagozzi, Richard P.
1
Baumgartner, Hans
1
Bemmaor, Albert C.
1
Bijmolt, Tammo H.A.
1
Botschen, Günther
1
Bronnenberg, Bart J.
1
Chiang, Jeongwen
1
Chintagunta, Pradeep K.
1
Ebbes, Peter
1
Elrod, Terry
1
Elsen, Millie
1
Fong, Duncan K. H.
1
Franses, Philip Hans
1
Guhl, Daniel
1
Haaijer, Marinus E.
1
Himmelberg, Charles P.
1
Horen, Femke van
1
Jedidi, Kamel
1
Johnson, Rich
1
Johnson, Richard
1
Kim, Youngchan
1
more ...
less ...
Institution
All
Center for Economic Research <Tilburg>
1
Erasmus Research Institute of Management
1
Landbouwuniversiteit Wageningen / Faculty of Economics
1
Published in...
All
Research report / Graduate School Research Institute Systems, Organisations and Management
8
Discussion paper / Center for Economic Research, Tilburg University
5
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Conjoint measurement : methods and applications
3
Economics letters
2
International Series in Quantitative Marketing
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing science
2
Robert H. Smith School Research Paper
2
Advances in services marketing
1
Conjoint measurement : methods and applications ; with 91 tables
1
ERIM report series research in management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing : ISQM
1
Journal of applied econometrics
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of the American Statistical Association : JASA
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute Technical Working Paper, Report
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Ross School of Business Paper
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Wageningen economic papers
1
Working paper / European Institute for Advanced Studies in Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
70
Showing
1
-
10
of
70
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
2
Eye-movement analysis of search effectiveness
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of the American Statistical Association : JASA
103
(
2008
)
482
,
pp. 452-461
Persistent link: https://www.econbiz.de/10003751735
Saved in:
3
Analyst earning forecasts and advertising and R&D budgets : role of agency theoretic monitoring and bonding costs
Elsen, Millie
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10011537829
Saved in:
4
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
5
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
6
When salespeople lose face : differential coping responses to customer-versus manager-evoked shame
Verbeke, Willem J. M. I.
;
Pieters, Rik
;
Zeelenberg, Marcel
-
1999
Persistent link: https://www.econbiz.de/10001433432
Saved in:
7
Consumer evaluation of money as a gift : a two-utility model and an empirical test
Pieters, Rik
;
Robben, Henry S.
- In:
Kyklos : international review for social sciences
52
(
1999
)
2
,
pp. 173-200
Persistent link: https://www.econbiz.de/10001440264
Saved in:
8
Behavioral intentions and the impression and expression of behavior
Pieters, Rik
-
1989
Persistent link: https://www.econbiz.de/10000781616
Saved in:
9
Visual attention during brand choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
10
Generalizations in marketing using meta-analysis with multiple measurements
Bijmolt, Tammo H. A.
;
Pieters, Rik
-
1998
Persistent link: https://www.econbiz.de/10000992086
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
